Journal 6

Trends in China


Edison Chen






CLOT collaboration with Levi's Union Rail 501





Brand of Clot





Edison Chen collaboration with EVISU






Edison Chen at the Paris Fashion Week




Edison Chen is a famous actor,singer in Hong Kong and CEO of Clot Media Division company.
Also he is the owner of the fashion store called "JUICE".


Levi’s made Edison’s early glory, and in his songs it was mentioned that it was possible to cooperate with this jeans originator brand to make Edison Chen proud.

But in early 2008, because of Edison Chen's photo scandal, he held a press conference to apologize to the public and all the victims in English and admitted that he took most of the photos and announced that he would end his role in the Hong Kong entertainment industry indefinitely.

In 2012, EVISU officially announced that it would cooperate with Edison Chen and use him as a spokesperson in the Asia Pacific region. Since then, EVISU jeans have successfully joined the Edison series.


It is no exaggeration to say that without Edison Chen and his CLOT and JUICE, the trend culture of China will still be blank.

CLOT was founded in 2003 and launched branded products in 2004. Edison Chen personally participated in the design of all aspects of material selection.


I chose this celebrity just because he is my favorite male star, I often track his news and would personally love to wear his fashion products. 


He is the spokesperson for street wear in China, he can wear a different street style anytime and anywhere, even during some formal occasions.


Despite the circumstances he was placed in his career,being held back from what he enjoy doing most.


Edison Chen continued to strive for his career in all aspects to expand the culture of hip hop and street wear in China.


The importance of his career isn't from making money, but to be able to pursue the things that he loves most.






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